Han Xu

Title: Associate Professor

Graduated from the Department of Decoration Design at Tianjin Academy of Fine Arts in 1996, and is a member of the Tianjin Packaging Association.

In the teaching work over the years, he has mainly been responsible for teaching professional design courses in the Department of Visual Communication Design.

He advocates cultivating students into practical social design talents who focus on improving their own design concepts such as "innovation of design concepts, marketing services, and customer communication and coordination", as well as market awareness. These students should be passionate, proactive in exploration, and brave in innovation and development.

In addition to teaching, he has participated in and presided over a number of university-level and bureau-level scientific research projects, as well as technical cooperation outside the university.

More than ten academic papers have been published in national-level publications and Chinese core journals. He has edited a professional book titled *Layout Design*.

He has presided over and participated in the logo design of Tianjin Jinbin Light Rail Co., Ltd., the overall image design of Tianjin Duliulao Vinegar, the image recognition design of Tianjin TEDA Football Club, the planning and design of the art publicity affairs of the Tianjin Davos Forum, and so on.