Name: Liu Yu

Gender: Female

Title: Professor

Academic Concurrent Positions and Talent Titles: Visiting Scholar at Tsinghua University. Awarded as one of the Top 100 Young Design Talents on the Guanghua Longteng Design List, Excellent Teacher in Tianjin, "111" Outstanding Entrepreneur in Tianjin, "131" Innovative Talent in Tianjin, Tianjin Youth Entrepreneurship Expert, University-level Renowned Teaching Master. Serves as a judge for the national competition of the China International "Internet +" Innovation and Entrepreneurship Competition, an expert in the review expert database of the National College Digital Art and Design Competition, and an expert in the project review expert database of the Tianjin Science and Technology Bureau. Senior Researcher of the Black Pottery Research Institute of the China Ceramic Industry Association, member of the Tianjin Science and Technology Innovation Service Industry (Talent) Alliance. Excellent member of the Tianjin Design Society, member of the Tianjin Industrial Design Association, member of the Tianjin Creative Industry Association, and member of the Tianjin Literary and Art Critics Association.

E-mail: 981560913@qq.com

Types of Degrees for Enrollment: Both academic degrees and professional degrees are available for enrollment.

Major Names: Design Science, Art and Design

Research Directions:

1. Research on Product Meme Theory

2. Research on Cultural and Creative Product Design and Computer Graphics Design

3. Research on Medical and Wearable Product Design

4. Research on Food Sustainability Design

5. Research on Art Design and Innovation and Entrepreneurship Theories

Representative Theses:

"Research and Practice of Product Image Recognition (PI) — Taking the Design of Drum Set Components of Jinbao Musical Instrument Company as an Example", Decoration, 2014, Issue 3

"Optimized Design of Food Packaging in a Low-carbon Environment", Packaging Engineering, 2012, Issue 9

"Barrier-free Furniture Design and Practice for People with Physical Disabilities", Packaging Engineering, 2009, Issue 6

"Research on the Design and Display of Cultural and Creative Products from the Perspective of Image Communication", Art Panorama, 2020, Issue 8

"Research on the Design of Tianjin Urban Gifts with Intangible Cultural Heritage Symbols — Taking Yangliuqing New Year Pictures in Tianjin as an Example", 2020, Issue 7

Scientific Research Projects:

In 2022, presided over the horizontal project "Research, Development and Design of Adult Educational Toys under the Embodied Cognition Approach" (256,000 yuan).

In 2021, presided over the horizontal project "Research, Development and Design of a Stress-relieving Memory Finger-tip Creative Interaction System" (100,000 yuan).

In 2021, presided over the Key Project of Tianjin Education Science Planning, "Reform and Practice of Innovation and Entrepreneurship Education in New Liberal Arts under the Theory of Bilateral Matching".

In 2020, presided over the Special Project for College Students' Innovation and Entrepreneurship in Tianjin, "Research on the Talent Cultivation Mode of 'Integration of Specialization and Innovation' in the Art and Design Major of Colleges and Universities".

In 2019, presided over the research and development of a multifunctional layered sleeping eye mask, and the research on the talent cultivation mode of "Integration of Specialization and Innovation" in the art and design major of colleges and universities was approved by the Tianjin Science and Technology Commission (50,000 yuan).

In 2018, presided over the activity of creating a self-made intelligent waste sorting bin for the Science and Technology Activity Week with the theme of "Innovative Ecological View, Intelligent Scavenger" (80,000 yuan), a special project for social development in Binhai New Area, Tianjin.

In 2017, presided over the Young Top-notch Talent Project of Tianjin University of Science and Technology, "Research and Application of Derivatives of Yangliuqing New Year Pictures — Taking 'Abundance of Gold and Jade' as an Example".

In 2017, presided over the Humanities and Social Sciences Project of Tianjin University of Science and Technology, "Research and Practice on the Cultivation of Cultural and Creative Talents in Colleges and Universities under Interdisciplinary Development and Integration".

In 2017, presided over the Key Support Project for the Development of Tianjin Tourism Commodities, "Creative Design and Development of Tianjin's Intangible Cultural Heritage Derivatives" (50,000 yuan).

In 2016, presided over "Research, Development and Key Structure Innovative Design of Musical Instruments", commissioned by Tianjin Jinbao Musical Instrument Co., Ltd., ongoing (received funding of 220,000 yuan). (Contract No.: 1600070010) From September 2016 to December 2018.

In 2012, presided over "Design of Musical Instruments", commissioned by Tianjin Jinbao Musical Instrument Co., Ltd., already completed (received funding of 200,000 yuan). (Contract No.: 1200070002) From January 2012 to September 2014.

Other Achievements:

In 2014, won the Red Dot Concept Design Best of the Best Award in Germany (the world's largest and most influential design competition, known as the "Oscar" in the design field).

In 2017, won the European Product Design Gold Award (the only professional product design award that cooperates with the European Parliament).

In 2022, as the first instructor, guided students to win the Gold Award in the Final of the China International "Internet +" Innovation and Entrepreneurship Competition and was awarded as an Excellent Instructor (the most prestigious entrepreneurship competition for domestic college students).

In 2021, awarded as one of the Top 100 Young Design Talents on the Guanghua Longteng Design List in China.

In 2021, the work was shortlisted for the China Excellent Industrial Design Award (the only national government award in the field of industrial design in China approved by the Central Committee).

In 2014, the work was selected for the National Art Exhibition (the most authoritative and largest top-level exhibition in the Chinese art field).

In 2022, the project won the Third Prize in the Tianjin Division of the "Maker China" Small and Medium-sized Enterprise Innovation and Entrepreneurship Competition.

In 2022, won the First Prize of the Excellent Achievement Report of the Innovation and Entrepreneurship Education Reform in Colleges and Universities.

In 2023, the master's thesis "Research on the Design of Tianjin Urban Gifts Based on the Embodied Cognition Theory" guided by her won the Excellent Thesis Award in Tianjin.

Authorized Invention Patents: (More than 40 other utility model patents)

1. A Portable and Foldable Solar Battery Device (ZL201511014642.8)

2. An Automatic Double-door Roof Box and Its Control System (ZL201611215805.3)

3. An Automatic Air Purification Control System (ZL201610024858.0)

4. A Photovoltaic Power Airbag Package (ZL201510961585.8)

5. An Automatic Cocktail-making Wine Cabinet (ZL2016222537103)

Construction of First-class Courses at the Provincial and Ministerial Level:

In 2021, approved as a first-class social practice course in Tianjin (provincial and ministerial level).

In 2022, approved as a characteristic demonstration course of innovation and entrepreneurship education in Tianjin (provincial and ministerial level).

In 2022, approved as a golden course for employment, innovation and entrepreneurship in Tianjin colleges and universities (provincial and ministerial level).

In 2022, selected for the Informatization Teaching Course Case Project of the Activity for Improving the Information Literacy of Teachers and Students in Tianjin (municipal level).

In 2022, the course teaching aids were approved for copyright registration (National Copyright Registration No.: Guozuodengzi-2022-A-0112852).

In 2022, won the Second Prize in the Provincial Competition of the National Art and Design Teachers' Teaching Innovation Competition (provincial and ministerial level).

In 2023, won the Second Prize in the Tianjin Teaching Innovation Competition and the Special Prize at the university level (provincial and ministerial level).

In 2023, the course was selected as an innovative work of informatization teaching course cases in the higher education group (national level).