Name: Zhang Lilei

Gender: Male

Title: Associate Professor

Position: Teacher

Academic Concurrent Positions: Tenth National Committee Member of the Design Committee of China Packaging Federation, Member of Tianjin Artists Association, Member of the Innovation Team and Think Tank of Tianjin Universities, Professional Member of CDS China Designers' Salon, Secretary General of TDS Tianjin Designers' Salon

E-mail: 104877698@qq.com

Types of Degrees for Enrollment: Academic Degree, Professional Degree

Major Names: Design Science, Art and Design

Research Directions:

1. Visual Communication Design

2. Brand Image Design

Representative Theses:

1. "Viewing the Tea Box Packaging Designed by Muye from the Perspective of Green Humanistic Psychology" was published in Art Education Research in the 11th issue of 2017.

2. "Green Packaging Design under the Green Psychology in the New Era" was published in Packaging Engineering in Volume 37, Issue 18 of 2016.

3. "The New Context of Traditional Chinese Painting Art in Modern Design" was published in Chinese Painters in the 5th issue in total of 2016.

4. "Green Design of Visual Language in Product Packaging Design" was published in Packaging Engineering in Volume 36, Issue 4 of 2015.

5. "Green Information Marking in Food Packaging" was published in Art Education Research in the 9th issue of 2014.

6. "Green Bionic Design in Food Packaging" was published in Popular Art in the 20th issue of 2014.

7. "The Application of Material Technology in Graphic Recreation" was published in Art Science & Technology in the 8th issue of 2014.

8. "The Development and Design of Tianjin Regional Cultural Elements in the Animation and Film and Television Cultural Industry" was published in Contemporary TV in the 11th issue of 2013.

9. "Research on the Relationship between the Redesign of Tianjin Regional Culture and the Cultural and Creative Industry" was published in Art & Design in the 2nd issue of 2013.

10. "The Transformation from Corporate CI Design to Brand Design" was published in Northern Fine Arts in the 1st issue of 2013.

Representative Works:

1. Zhang Lilei. Green Packaging and Design. People's Fine Arts Publishing House, 2021.

2. Zhang Lilei. Font Design. Ordnance Industry Press, 2013.

Scientific Research Projects:

1. From 2012 to 2014, presided over and completed the Tianjin Art Science Research Planning Project: Research on the Relationship between the Redesign of Tianjin Regional Culture and the Cultural and Creative Industry.

2. Since June 2017, presided over and is still conducting the Scientific Research Project of the Tianjin Municipal Education Commission: Research on the Humanistic Psychological Trends of Green Packaging Design.

3. From 2011 to 2013, presided over and completed the School Fund Project: The Transformation from Corporate CI Design to Brand Design.

4. From 2019 to 2020, participated in and completed the Tianjin Philosophy and Social Science Planning Project: Research on the Construction and Creative Development of Tourism Cultural Landmarks in Beijing-Tianjin-Hebei Region.

5. From 2019 to 2022, participated in the Major Research Project of the Ministry of Education on Philosophy and Social Sciences: Research on Green Design in Sustainable Development.

6. Since 2018, participated in the Cultivation Plan of Innovation Teams in Tianjin Higher Education Institutions: Green Development Concept and Innovative Product Design.

7. From 2014 to 2020, participated in and completed the Science Popularization Project of the Tianjin Science and Technology Commission: Peace of Mind on the Tip of the Tongue.

8. From 2015 to 2019, participated in and completed the Science Popularization Project of the Tianjin Science and Technology Commission: Development and Promotion of Interactive Experience Exhibits for Food Safety Science Popularization.

9. From 2013 to 2017, participated in and completed the Cultivation Plan of Innovation Teams in Tianjin Higher Education Institutions: Green Design of Food Packaging.

Other Achievements:

The host and main lecturer of the first-class online course in Tianjin, Brand Visual Image Design.

The logo and image design works have been selected or won awards many times in the "Chinese Graphic Design Competition", "China Design Yearbook", and "China Star Design Art Competition". The poster works have been continuously selected into the 10th and 11th Tianjin Art Exhibitions. The poster design works have participated in more than 40 thematic exhibitions in China, Taiwan (China), Macau (China), South Korea, Japan, France, Germany, Belgium and other places.

In recent years, he has guided students to be shortlisted or win more than 60 awards in exhibitions and competitions, including 1 gold award and 1 silver award in the "China Contemporary College Students Art Works Competition", 2 first prizes and 2 third prizes in the "Tianjin Industrial and Art Design Competition", 1 second prize and 2 third prizes in the national competition and 1 first prize, 1 second prize, and 1 third prize in the provincial competition of the "China Good Creativity and National Art Design Competition", 2 second prizes in the municipal competition of the "Milan Design Week · Excellent Works Exhibition of Teachers and Students in Design Disciplines of Chinese Universities", 1 first prize and 1 third prize in the national competition and 2 first prizes, 3 second prizes, and 3 third prizes in the provincial competition of the "Future Designer • National College Digital Art and Design Competition (NCDA)", and 1 third prize in the student group of the "China Packaging Creative Design Competition" (The above statistics are as of 2022).