Zhang Bei
Gender: Female
Title: Professor
Position: Teacher
Academic Service:

1. Member of the Fifth Tianjin People's Government Degree Committee, Professional Degree Education Steering Committee.

2. Member of the National Professional Degree Graduate Education Steering Committee.

3. Member of the 7th Editorial Committee of Packaging Engineering.

Email: zhangbei_tj@sina.com

Admissions:

1. Academic and Professional Master's Degree Programs

2. Majors: Design Studies, Art Design

Research Interests:

1. Integrated Product Design Research

2. Agricultural Brand Integration Design Research

Representative Papers:

1. International Conference Paper "Research on Green Design Based on Humanized Design Thinking" [A]. AEIC Academic Exchange Information Center (China). Proceedings of 2nd International Conference on Literature Art and Human Development (ICLAHD 2020) (Advances in Social Science, Education and Humanities Research), 2021.

2. International Conference Paper "Design Analysis of Township Public Health Service Apps" [A]. AEIC Academic Exchange Information Center (China). Proceedings of 3rd International Conference on Human Education and Social (ICHESS 2020) (Advances in Social Science, Education and Humanities Research), 2021.

3. International Conference Paper "Research on the Design of Tianjin ‘Kite Wei’ Cultural and Creative Products Based on User Experience" [A]. AEIC Academic Exchange Information Center (China). Proceedings of 2nd International Conference on Literature Art and Human Development (ICLAHD 2020) (Advances in Social Science, Education and Humanities Research), 2021.

4. International Conference Paper "Research on the Development of Tianjin ‘Qilihai River Crab’ Brand" published in ICESED 2019, 2020.

5. "Research on Packaging Design of Tianjin Agricultural Products Regional Public Brands" published in Packaging Engineering, 2019.

6. "Practical Application of Plant Weaving Art in Qilihai Purple Crab Packaging" published in Packaging Engineering, 2012.

7. "Analysis of Barrier-Free Furniture Design Evaluation System" published in Packaging Engineering, 2009.

8. "Application of Barrier-Free Design Principles in Elderly Home Furniture" published in Packaging Engineering, 2007.

9. "Application of Product Semantics in Design" published in Packaging Engineering, 2006.

10. "Design Practice of Rehabilitation Balance Chair" published in Decorative Arts, 2004.

Representative Publications:

1. Book Product Innovation Design and Thinking, 2nd Edition, China Architecture Industry Press, November 2009.

2. Book Toys and Innovation Design, Chemical Industry Press, February 2006.

Research Projects:

1. July 2018–December 2019, Principal Investigator of Tianjin Agricultural Science and Technology Demonstration and Promotion Project, "Tianjin Agricultural Brand Planning, Design, and Promotion."

2. October 2013–September 2015, Principal Investigator of Tianjin Higher Education Quality and Teaching Reform Research Plan Project, "Research and Practice on the Talent Cultivation Model for Excellent Design Majors," Key Project.

3. July 2012–April 2014, Principal Investigator of Tianjin Philosophy and Social Science Project, "Research and Practice on Multidisciplinary University Excellent Design Talent Cultivation Model."

4. 2011–2013, Principal Investigator of Tianjin Agricultural Commission Project, "Packaging Technology Transformation and Application of Qilihai Premium River Crab."

5. 2009–2010, Principal Investigator of Tianjin Education Commission Social Science Project, "Research on Industrial Design Development Strategy in Binhai New Area under the Background of Development and Opening-up."

6. 2009–2010, Principal Investigator of Tianjin Cultural Bureau Project, "Research on Innovative Talent Cultivation Model in Comprehensive University Art and Design Education."

7. 2006–2008, Principal Investigator of Tianjin Applied Basic Research Project, "Research on Three-Dimensional Feature Models of Indoor Furniture for People with Disabilities and Their Applications."

8. 2001–2004, Principal Investigator of Tianjin 15th Five-Year Plan Project, "Research on Industrial Design Talent Cultivation Scheme and Teaching Reform."

Other Achievements:

1. Patents: 3 Utility Model Patents; 7 Design Patents.

2. Think Tank: Head of the "Agricultural Brand Innovation Engineering Research Center" under the Tianjin Think Tank Alliance.

3. Awards: National-level Teaching Achievement Award (Second Prize); Tianjin Teaching Achievement Award (First Prize); University-level Teaching Achievement Award (Second Prize).

4. Exhibitions and Competitions: Design works awarded Provincial and Ministerial Second Prize; Winner of the Red Dot Supreme Award (Germany).