Name: Wang Yixiang

Gender: Female

Title: Professor

Position: Department Head, Secretary of the Party Branch, Member of the College Academic Committee

Academic Concurrent Positions: Committee Member of the China Packaging Design Association, Member of the China Exlibris Association, Committee Member of the China Culture and Art Creation Center, Director of the Tianjin Packaging Design Association, CCD Chinese Designer, Doctor in the Direction of New Media Imaging of the Global Communication Art Major in South Korea

E-mail: wangyixiang710626@sina.com

Types of Degrees for Enrollment: Academic Degree, Professional Degree

Major Names: Design Science, Art and Design

Research Directions:

1. Research on Visual Communication Design and New Media Communication

2. Advertising Planning and Brand Research

3. Research on Exhibition Space and Visual Guidance System Design

4. Research on Green Design and Sustainable Development Analysis

Representative Theses:

"Exploring the Establishment and Enhancement of the Brand Image of 'Yi Quan' Agricultural Products" was published in Northern Fine Arts, Issue 02, 2017.

"The Protection and Development of the Cultural Art of Tianjin Folk Needlework" was published in Northern Fine Arts, Issue 05, 2017.

"On the Application of the Aesthetic Thought of Returning to Simplicity and Truth in Taoism in Visual Communication Design" was published in Northern Fine Arts, Issue 06, 2017.

"The Embodiment of the Taoist Aesthetic Thought of 'Following the Way of Nature' in Modern Design" was published in Northern Fine Arts, Issue 05, 2017.

"On the Influence and Enlightenment of Digital Media in the New Era on the Inheritance of Traditional Art" was published in Art & Design, March 2018.

"Analysis of the Influence of Pop Art on Graphic Design" was published in Northern Fine Arts, Issue 04, 2018.

"Research on the Inheritance and Development of Reed Paintings in Xiongan New Area" was published in Northern Fine Arts, Issue 06, 2018.

"Exploration of the Ideological and Political Education Methods Such as Using Visual New Media Design in Colleges and Universities to Publicize Incorrupt Government Culture" was published in Northern Fine Arts, Issue 10, 2018.

"Analysis of the Integration of Industry and Education in the Art and Design Major of Colleges and Universities under the Background of the Internet" was published in Advertisers, Issue 04, 2019.

10. The EI thesis "Research on the Interface Design of Adolescent Education Platforms from the Perspective of New Media" was published in Advances in Social Science, Education and Humanities Research, July 2020.

11. The EI thesis "Analysis of the Development of Advertising Publicity Based on Mobile Media" was published in Advances in Social Science, Education and Humanities Research, August 2020.

12. "The Application of Visual Emotional Symbols in UI Design" was published in Northern Fine Arts, Issue 04, 2021.

Representative Works:

Wang Yixiang, "Flip, Blended, MOOC, Online Open, Smart Classroom - The Urgent Internet + Audio-visual Feast", China Light Industry Press, 2019.

Wang Yixiang, "Information Visualization Graphic Creative Design and Copywriting Creation (Micro-lesson Edition)", Tsinghua University Press, 2022.

Scientific Research Projects:

1. From 2017 to 2022, presided over and completed vertical scientific research projects:

(1) The project of China Light Industry Federation, "Research and Practice on the Construction of an Applied Brand Major in Visual Communication Design".

(2) The project of Industry-University-Research Collaborative Education of the Department of Education of the Ministry of Education, "The Industry-University-Research Collaborative Education Project between Tianke Visual Arts and Binhai Xunteng Technology Group".

(3) The project of Industry-University-Research Collaborative Education of the Department of Education of the Ministry of Education, "The Construction Project of an Off-campus Practice Base for Digital Media Art".

(4) The project of Postgraduate Education Reform and Innovation - The Exquisite Demonstration Course Project of Advertising Planning.

(5) The mid-term of the key project of Tianjin Education Science Planning in 2021.

2. From 2017 to 2022, presided over and completed horizontal scientific research projects:

(1) Design of the logo for Shuimitian Education Technology Development Co., Ltd.

(2) Design of popular science picture books for the development and application of earthworm protein in health foods.

(3) Design of popular science picture books for the research and development of yeast flavor base materials.

(4) The product packaging design project of Tianjin Modern Innovative Traditional Chinese Medicine Technology Co., Ltd.

Other Achievements:

She has independently compiled 14 textbooks, including New Printing Design, Commercial Exhibition and Visual Guidance System Design, Graphic Creative Design and Copywriting Creation, Digital Media Design, Brand Image System Design in the New Media Era, Advertising Planning and Media Creativity, and Visual Environment Series Textbooks. She has been interviewed by radio stations, TV stations and online media many times. She has visited universities in the UK, France and other places for academic exchanges. The postgraduate students she trained have been admitted as doctoral students at Wuhan University of Technology, Jingdezhen Ceramic University and the University of New South Wales in Australia. Many of them have won the National Scholarship for Postgraduate Students, the Wang Kechang Scholarship and the first-class academic scholarship. She has won the Excellent Thesis Guidance Award for Postgraduate Degrees of the university. In 2018, she was awarded the honorary title of the Third "Good Teachers and Helpful Friends - The Best Tutor in My Mind" of Tianjin University of Science and Technology by the Graduate Work Department.

1. In 2018, won the Excellence Award in the Logo Design Category of the 2017-2018 (13th) China Star Design Award [Professional Group].

2. In 2018 and 2022, won the second prize and the first prize of the university-level teaching achievement award respectively.

3. In March 2018, the course was approved as an excellent course for the reform of "Integrating Ideological and Political Education into Courses" in Tianjin colleges and universities in the new era.

4. In November 2019, the textbook won the second prize in the evaluation of excellent textbooks of the third China Light Industry.

5. In March 2020, the course was approved as a first-class construction course (offline) in Tianjin.

6. In December 2020, she was named a university-level renowned teacher of Tianjin University of Science and Technology.

7. In August 2020, won the Excellence Award in the China Packaging Creative Design, and the work was selected into the "National Vocational Education Professional Teaching Resource Database".

8. In February 2021, "A Drawing Storage Tube for Packaging Box Shape Design Based on Visual Communication" won the utility model patent.

9. Approved as the person in charge of the Demonstration Course of Integrating Ideological and Political Education into Courses in Tianjin in 2021 - the course of Advertising Planning.

10. In April 2021, the textbook Advertising Planning and Media Creativity was approved as one of the first batch of excellent textbooks for integrating ideological and political education into courses in Tianjin colleges and universities - for postgraduate students.

11. Named as a Renowned Teacher for Integrating Ideological and Political Education into Courses in Tianjin colleges and universities in 2021.

12. In July 2021, the course was approved as a first-class construction course (online) in Tianjin.