Name: Han Xu

Gender: Female

Title: Associate Professor

Position: Teacher

Academic Concurrent Positions: Member of Tianjin Packaging Design Association

E-mail: zuoyouzuoyou@126.com

Types of Degrees for Enrollment: Academic Degree, Professional Degree

Major Name: Art and Design

Research Directions:

Visual Communication and Advertising Planning, Brand Marketing Design

Public Art and Media Application Design

Representative Theses:

1. The Personality Orientation of the Gift Packaging Design of Tianjin Local Specialties, Management Observer, May 2013

2. On the Importance of Artistic Exploration of the Cultural Brand Image in Xilingol League, Popular Art, October 2013

3. An Analysis of the Hierarchical Care of Humanistic Appeal in Modern Packaging Design, Northern Fine Arts, February 2013

4. The Interaction between Fashion and Advertising from the Cultural Aspect, Annual Collection of Chinese Design and Creative Ideas - Thesis Collection, December 2012

5. On the Influence of the Concepts of Pursuing Ideals and Pragmatism on the Packaging Design of Local Specialty Gifts, China Education of Light Industry, April 2013

6. An Analysis of the Inevitability of Achieving Brand Depth through In-depth Design, Art & Design, September 2013

7. The Interaction between the Visual Experience of Cake Gift Box Design and Consumer Orientation, Packaging Engineering, May 2014

8. The Positive Influence of Alternative Art on Thematic Design, Packaging Engineering, June 2014

9. The Docking between the Educational Concept of Art and Design and the Demand Intention of the Cultural Industry, Journal of Tianjin University, January 2015

10. On the Psychological Concerns of Art Students from the Perspective of Quality-oriented Education, China Education of Light Industry, January 2015

Representative Works:

Monograph "Layout Design", Ordnance Industry Press, August 2013, ISBN 978-7-80248-934-9

Scientific Research Projects:

1. Presided over the 2010 Humanities and Social Sciences Research Project of Tianjin Higher Education Institutions, "Research on the Gift Packaging Design of Tianjin Local Specialties"

2. Presided over the Brand and Packaging Design of Tianjin Duliulao Vinegar and the Design of the Line Engraving Art Mural of the New Look of Tianjin Ancient Tower from 2012 to 2013

3. Presided over the 2015 Research Project of the Education System in Tianjin, "Research on the Significance of Optimizing the Psychological Environment for Art Major Talents in Perfecting the Practical Education System of Colleges and Universities"

4. Participated in the 2009 Humanities and Social Sciences Research Project of Tianjin Higher Education Institutions, "Research on the Practical Significance of the Spirit of Chinese Ink Painting in Contemporary Education"

5. Participated in the 2011 Scientific Research Project at the University Level of Tianjin University of Science and Technology, "Research on the Philosophical Thoughts Imbedded in the Patterns of Round Flower Designs"

6. Participated in the 2018 Project of China Light Industry Federation, "Research and Practice on the Construction of Application-oriented Brand Specialties in Visual Communication Design"

7. Participated in the 2018 Scientific Research Project of Tianjin University of Science and Technology, "Research on the Embodiment of Socialist Core Values in Public Art Creation and the Innovation and Practice of Teaching Reform"

8. Participated in the 2019 Project of Tianjin Institute of Art Research, "Research on the Artistic Forms of Tianjin Blocks - Taking the Intervention of Cultural Art in the Space of Tianjin Metro Tracks as an Example"

Other Achievements:

1. In December 2018, the zodiac pattern works of the Year of the Pig created by students under her guidance were selected into the "Global Design Competition for Auspicious Zodiac (Year of the Pig)" and won the bronze award.

2. In June 2019, guided students to participate in the "2019 Graduation Design Exhibition of Design Majors in Colleges and Universities in Beijing-Tianjin-Hebei Region and the International Symposium on Innovative Teaching in Design Disciplines" and won the second prize.

3. In June 2020, guided students to participate in the "2020 College Students' Innovation and Entrepreneurship Training Program - TUST Selection" and won the excellence award.

4. In June 2020, guided students to participate in the "2020 College Students' Innovation and Entrepreneurship Training Program - The Application of Cultural and Creative Decoration in the Packaging Series of Ningxia Wolfberries and Assistance in Expansion and Sales" and won the bronze award.

5. In November 2021, guided students to participate in the Visual Communication Group of "China Good Creativity (15th Session) and National Digital Art and Design Competition (Tianjin Division)" and won the second prize.

6. In November 2021, guided students to participate in the Visual Communication Group of "China Good Creativity (15th Session) and National Digital Art and Design Competition (Tianjin Division)" and won the excellence award.

7. In July 2021, guided students to participate in the "13th National College Students Advertising Art Competition in 2021" and won the excellence award.

8. In November 2021, guided students to participate in the "2021 Autumn Collection Activity of College Awards in China Advertising Festival for College Students (Print Advertisement Category)" and won the national silver award.