In order to broaden the academic vision and business thinking of graduate students and deepen the brand cognition of the current design industry, on the afternoon of March 24, our school held a theme salon activity for graduate students in Art and Design College. The event invited the Lv Ronghua, 1995 alumni and the founder and chief brand consultant of T9 brand, to share their experience. Lu Fuping, President of the University, attended the event, and representatives of Alumni and Fund Affairs Development Center, Art and Design College and relevant responsible comrades and tutors attended the event. Lu Fuping said that in the "three products" strategy of products, categories and brands, brand strategy is very important, and the results of Art and Design College should also adhere to design incubation and brand incubation. He stressed that university-enterprise cooperation is an important way to achieve the goal of talent exchange and training of Art and Design College, and the teachers and students should actively participate in the market demand and cultivate practical and innovative talents.
Lu Fuping welcomes alumni enterprises to help the development of the university and hopes to bring new vitality to Art and Design College through school-enterprise cooperation. At the same time, we look forward to more opportunities to conduct extensive and in-depth exchanges with other professional innovation projects, accelerate industrial renewal, and work together to build a higher connotation and higher quality brand of science and technology University. Lv Ronghua expressed his gratitude for the hard training of his Alma mater, and would like to strengthen cooperation with his Alma mater in the later stage to contribute his share to the career development.
At the event, as a veteran in the brand design industry, Lv Ronghua, with his rich experience and unique insights, brought a wonderful sharing on brand design and marketing strategy for teachers and students present.
Lv Ronghua shared his experience in brand marketing and product design with the teachers and students present over the years, he said that successful consumer brands have designed exclusive packaging, which occupies category advantages, continuous accumulation of assets, in order to achieve long-term sustainable growth. He pointed out that in order for brands to achieve long-term development, they must constantly change and innovate, stand at the top of the industrial chain, and have a "dialogue" with the source of demand. He deeply analyzed the key role of product packaging design in brand marketing, and elaborated and analyzed many classic cases such as Tea 9 tea brand. Encourage teachers and students present to continue to practice and explore.
In the design work, we need multi-dimensional, multi-level and cross-category thinking in order to create unique brand value and make brand products stand out in the market. This salon lecture enriched the teachers and students' concept of design and stimulated their enthusiasm for the combination of innovative practice and academic research. In the communication, the students said that they have gained a lot. In the future, they will think deeply about the connection between academic and practice, and devote themselves to their own design practice. In the next step, the school will continue to adhere to the concept of "teaching and learning, advancing with The Times", deeply implement the school's "pioneer plan", provide students with broader learning space and practice opportunities, and train more "pioneer youth" for the society.
