Academic duration: 4 years Degree
Bachelor of Arts
Major Introduction: Visual Communication Design has a long history of education, and is a first-class undergraduate major construction point in Tianjin and an applied major in Tianjin's "13th Five-Year Plan" comprehensive investment planning. In recent years, it has won a number of national and provincial scientific research projects, published international papers and won the undergraduate teaching achievement Award at the municipal level. It also has the talents of Tianjin Municipal University "Excellent Young Teachers Funding Program" and the backbone of the innovation team of colleges and universities and Tianjin Famous Teacher team. Published two award-winning textbooks of Tianjin university curriculum ideology and politics, and 18 provincial and ministerial planning textbooks and monographs. Using the existing three first-class courses in Tianjin, one excellent course in the new era of ideology and politics in Tianjin universities and two national MOOC resources, we will create a number of shared courses with points and aspects, and adopt the education model of "curriculum ideology and politics + first-class curriculum construction + aesthetic education" to promote the construction of "new liberal arts". This major implements collaborative education under the guidance of the studio, and creates a trinity teaching model of "teaching + practice base + application development". With "competition" to promote learning, the combination of production and teaching, deepen the students' professional research ability and international vision, and make the knowledge structure ability more comprehensive and systematic.
Training objectives: Relying on the college's advantages and characteristic disciplines, this major organically integrates "light industry + science and technology" and "art" to cultivate high-quality applied and interdisciplinary talents with international design cultural vision and Chinese design cultural characteristics, integrating traditional print (printing) media and modern digital media, with all-round development of morality, intelligence, body, labor and ability to serve the society, and with innovative spirit and practical ability.
Faculty: A high-level teaching team composed of professors, associate professors and doctors. The major has talents of Tianjin Municipal famous Teachers, Tianjin universities "Excellent Young Teachers Funding Program", and the backbone of innovation team of colleges and universities and Tianjin famous teachers of Ideological and political teaching team, visiting scholars, returned doctors from overseas study, and international exchange visitors.
Compulsory courses: Modeling basis, Color basis, Design thinking training, design history, photography basis, Commercial illustration design, Comprehensive Basic design, Advertising Strategy and Creative design, Font design, layout design, comprehensive packaging design, digital media design and production, display and display, new media art design practice, visual guide Design.
Cooperation and exchange: Focusing on the characteristic disciplines of light industry, we have established professional chains of food, packaging, visual communication design and printing to serve the national "Belt and Road" Initiative and empower the industrial development needs of Tianjin, and established a relatively complete interdisciplinary talent training system to meet students' individual needs and expand their abilities through the credit system.
Student awards: The major has achieved remarkable achievements in running schools, and the teachers and students have won more than 350 domestic and foreign design awards. Including "Red Dot Award", Milano International Design Competition National Silver Award, "Asian Alliance Beyond Design Competition" Silver Award, "China Star Design Art Award" and "National Packaging Design" silver Award, "China Design Yearbook" gold Award, "Chuangyouth" College Award Silver Award and "China Good Creativity", "Golden Calf Award", "China Industrial Design Competition", "Teda Cup" and "Academy Award" gold and silver Bronze and other awards.
Graduate development: Graduates can be engaged in the teaching, research and management of visual communication, website construction, software development, graphic design, advertising planning, interactive design, brand promotion in professional design enterprises, communication agencies, marketing departments of large enterprises, research units and other fields; Some students go to graduate school or study abroad. Some outstanding graduates can apply for a recommendation to study for a master's degree without examination. It has good cooperative relations with the University of Creative Arts in the UK, Birmingham City University in the UK, University of Nantes in France, Cheongju University in South Korea, Youngnam University in South Korea, and National Suncheon University in South Korea. We carry out student exchange programs, priority graduate and doctoral admission and other educational modes, regularly organize workshops, academic exchange activities, and publish international conference journals, so as to expand students' international vision and international development channels.
